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Friday, 24 December 2010
IWC's First Flagship Boutique In Hong Kong, and so everyone could order the good-looking timepieces there

IWC Portofino Mens Watch IW3563-02

The latest step of IWC Schaffhausen's increasing horizons in exclusive brand boutiques was the June 1st opening of a retailer unit in Hong Kong's Kowloon chic searching district.

This event happened shortly following the Swiss watchmaker had announced a challenge of this type in Singapore's ION Orchard shopping venue, planned to be open in July, 2009.

In accordance to IWC, its main boutique in Hong Kong will provide shoppers having a vast encounter in brand lore, history at the same time as distinctive functions.

IWC'swatch series are displayed in thematic rooms, developed in accordance together with the one of a kind strategy each and every product's development is determined by. For instance, the Portuguese and Da Vinci timepiece collections are exhibited inside a "Classic Life style Wing" which has a luxurious Navigator's lounge tailor-made to make the yacht's setting.

The aviation-suggested IWC Pilot'sTimepiece Traditional and Pilot'sTimepiece Spitfire collections are showcased inside a Sports activities Way of life Wing, which reminds of an officer's mess area.

For that atmosphere to become even more convincing, IWC displays aviator jackets made of buffalo leather. Besides, the website visitors can attempt a Spitfire plane flight simulator.

In IWC CEO George Kern?¡¥s opinion, their foremost boutique in Hong Kong is a real gem, one of the twenty-five IWC boutiques positioned all around the globe, prepared to welcome buyers.

Etienne da Gramont, Managing Director of IWC North East Asia adds, they are proud that Hong Kong continues to be picked like a property for opening amongst the major boutiques of IWC.

You can discover IWC's new boutique on Floor Flooring at 1881 Heritage, 2A Canton Street, Kowloon while in the prestigious buying mall that put to use to be the web site for Marine Police Headquarters.



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